Refine existing platform, tools, and communications
The City of St. Charles is known as the “Pride of the Fox” and the identity of the community is closely tied to the river. Emphasize this fact through all programming and communications among the various, agencies, organizations, and groups to project a consistent, coordinated message.
It’s all about the river but there’s more to it than just the river. Emphasize the community as a whole, its diversity, lifestyle and visitor appeal as an active river community.
It is important to get the word out and promote new features as they come on line to create interest and attract users. Promotions must be authentic and not oversell an idea which could lead to a disappointing experience and loss of return visitors.
Riverfront improvements benefit the local community and economy, creating a better place for its citizens. Targeting a larger regional audience can strengthen the reputation of the community and lead to continued growth and prosperity.
Advocate the strategy
Various stakeholder agencies, organizations and groups have a number of competing interests to consider. Prioritizing these needs is not easy. The partner organizations must make the river and riverfront improvements a priority to gain and sustain momentum to meet the goals and objectives.
If organizations make the river a priority, the next step is to align and coordinate specific initiatives among the organizations. Each organization has their own interests, but by coordinating together, multiple agencies can align their priorities and leverage river related initiatives.
The time is now to align the City’s interests with the pending water quality regulatory requirements. Coordination between the partner organizations and the regulatory agencies can lead to implementation of the recommendations as outlined in the master plan.
Some of the improvements such as the dam modification are complicated and expensive, and will take a number of years to complete. It is important to get started on these larger scale projects now, although it is just as important to commit to systematic, incremental advancement of a variety of smaller projects on a continuous basis.